Yvonne Wilcox PR
Yvonne has many years’ experience working in Public Relations across a range of organisations including retail, fashion, consumer goods and working with charities and not for profit organisations both big and small, in a variety of ways including; in-house, as a freelance consultant, campaigning and from the corporate side sponsoring events – including planning and campaigning for a local secondary school and sitting on the governing board for some 10 years. Working across these sectors calls for a diverse range of abilities to suit the differing needs and climate changes.
How did this come about?
Yvonne started out training as a make-up artist but when she was unable to find work in this area went to work for a fashion design company. After a few years, she decided she needed to train for some sort of a career so as a start took a typing course (not everyone could type then!). With that she found a job working in Sainsbury’s PR department and the rest is history.
If you did any training after leaving school, how was it relevant to what you’re doing now?
Not relevant in so much as what I do now but helped in how I present myself to other people.
How did the idea for your business come about?
I was made redundant just after having my first child, so it came out of necessity.
What three pieces of advice would you give to college students who want to become entrepreneurs?
- Everything takes much longer than you originally think it will
- Listen to every piece of advice – then decide if you want to take it.
What would you say are the top three skills needed to be a successful entrepreneur?
Did you have a big break in your career or was it a more gradual build-up to get to where you are now?
If you could go back and tell your younger self one piece of advice, what would it be?
Start a pension
What was the most useful thing you learned at school for the life you live now?
The deputy head (a scary woman) once told me ‘never put off till tomorrow what you can do today.’
Looking back, what question would you ask your younger self?
Do you want a regular income or can you budget?
What has been most surprising on your journey?
The number of people who are willing to give you help/advice if only you ask.
What’s the biggest mistake you’ve made? And how did things turn out afterwards?
Not listening to my instinct. Having to chase for fees.
What are the best and worst aspects about running your own business?
Flexibility / accounts
How does what you’re doing now compare with the career you hoped you’d have when you were at school?
I probably don’t have as many early morning appointments.
What attributes do you think women can bring to business?
Seeing things from all sides.
How important is education when it comes to building a career?
It depends on what you want to do.
What was your career path?
Learning while working
What was the best bit of advice you’ve ever been given?
Never put off till tomorrow what you can do today.
Why are more women needed in business?
To give a balance
What was the most frightening meeting you’ve had in your business life and how did you deal with it?
Organising an event for all Chief Police Officers and the Home Secretary – they were just like the normal people they were.
Why you are involved in this project?
To encourage young people to do something they love.
Who are your role models or mentors?
Both have been women – one a former boss.